Apple-ism director’s cut

Through this director’s cut film, you can investigate all the aspects of digital apples and the meanings.

This artwork has begun from a deep consideration of what an apple is to us. One apple has many meanings besides fruit. For instance, its sweet taste basically brings us a moment of happiness. And, the rounded shape has a beautiful geometry, which is an object of observation of aesthetic expression to us and its intense color gives the viewer a strong vitality. Sometimes, it was a tool that contributes greatly to the discovery of new scientific theory. Nowadays, it has become a global icon with its value as a brand. Here, the various meanings of an apple is digitalized as the soul of apple in this project. This soul does not have any dimensions and materials but have reinterpreted existence of an apple. How this soul comes to us depends on our imagination.